The cultivator grows indoors and in mixed light in California and stretches operations across multiple states.
Rising Reputation in Multiple States
Few cannabis operations in America can enjoy the level of respect from peers Preferred Gardens has through its rise in California to its massive Florida launch that many call its flower the Sunshine State's finest. It's the same story back home in California. Not only is Preferred Gardens a contender in the debate about the best flower, but it ranks high in both indoor and mixed light. Its winter light-assisted harvests are among the most flavorful things you'll taste in California.
A Mom-and-Pop Multistate Operation
Preferred Gardens is essentially as mom-and-pop as multistate cannabis operations can get. Founder David Polley and his wife Nicki do a lot of the work. They're backed by a small cultivation team that helps Polley in California, Florida, and Michigan as needed to produce the high-end flowers. Polley has trained people on their growing style for out-of-state efforts.
The Challenge of Growing Indoor and Mixed Light Flowers
“I know why. It’s because they’re both individually extremely hard, right?” Polley told High Times. “Especially mixed light, it’s ridiculous. It’s so relentlessly hard to deal with at all times, being head of cultivation of my site, just controlling that facility all the time is a bitch compared to these indoor facilities.”
From Greenhouses to Indoors: The Difficult Transition
"Most of the guys that have come from greenhouses, they'll tap into indoor, and then they're like, 'Fuck going back to the greenhouse,' because it's just so difficult compared to what you can do. You can make it so automated indoors and have a life," he explained.
Managing Variables in Greenhouses
"Polley argues the reason for this is just the level of variables. But even with the advancements in agriculture we’ve seen from places like Holland, Polley argues, “There’s always something that’s going to hit you out of nowhere. There are just too many changes happening on the outside.”
Embracing Simplicity: Success with Rudimentary Approaches
“There are just so many moving parts. I mean, I’m running 30,000 square feet in Yolo. And I have one of the greenhouses that’s 20 years old, so every day, something is going wrong with the mechanical,” Polley said.
Passion for the Plant, Dislike for the Business
Polley wouldn't change a thing just because of some new tech fad. He's spent years dialing in his mixed-light setup, which many would consider second to none for the operation's quality and the resulting flower.
Balancing Scale and Quality in Cannabis Production
“I just walk in there regularly and have the energy and the plants. It’s just different,” he said of his greenhouses. I don’t know. I see lots of indoor spaces, and they just seem so industrial, like there’s no being in tune with the plant. Really. You’re just turning and burning on a lot of stuff. This is not to say that we’re not putting out amazing indoor flowers now. But it’s a different life.”
Avoiding Mega Deals and Perpetual Litigation
"I love operating. I have had all these opportunities to be this businessman. That's the stressful part. I don't like doing that," Polley said. "It sucks when you're doing stuff you don't like to do all the time. I like doing the events. I love growing auto flowers. I love seeing fresh weeds, new strains, breeding, and all that stuff like crazy. That's all I want to do. Even if I didn't make any money."
Partnering with the Right People for Market Entry
He said there's a line in the sand where you could lose quality for anyone, but it's different for everyone. With a great team like his, you can do much before you get to that point. Secondly, he's avoided the mega deals that would fund a jump in production. Some of the offers were as big as $40 million.
Expanding Operations in Florida
Recently, for Polley, the scale hasn't been as important as partnering with the right people from state to state to enter new markets. The deal with The Flowery in Florida has proven fruitful, and Preferred Gardens has risen in prominence among Florida cultivators.
Scaling Up while Maintaining Quality
The next phase of the Florida buildout will see them double in size to 200,000 square feet. "I already have my facility in Sacramento, and it's